01 / MARKETING CLOUD

Marketing Cloud

Foundation

Production note
Marketing Cloud: principles from production
Thirteen principles we apply to every Marketing Cloud implementation, with concrete code and the kinds of mistakes that bite at scale. Operational, not aspirational.

By topic

SQL
19 articles
Query patterns, performance pitfalls, and the SQL we actually run against Marketing Cloud Data Extensions in production.
SSJS
6 articles
Server-Side JavaScript in Marketing Cloud — what works, what blows up at scale, and the patterns we reach for in CloudPages and Code Resources.
AMPscript
soon
Personalization, lookups, and the AMPscript idioms that survive a hand-off. Anchored to the kinds of email logic that ship every day.
Configuration
soon
Setup decisions you only get to make once: Business Units, Sender Authentication, Send Classifications, Data Extension architecture.